Audi News/Announcements

Copyright 2017
February 01, 2017 | HERNDON, Virginia
  • Audi returns to the big game with a 60-second spot called "Daughter" to air in the third quarter on Sunday, Feb. 5
  • Cinematic story delivers an emotional message about a father, his daughter and her future
  • Moving spot debuts the all-new Audi S5 Sportback and underscores the brand's commitment to #DriveProgress
Audi returns to America's biggest night in football with a powerful 60-second commercial called "Daughter." Known for cinematic and memorable storytelling, Audi this year delivers a message of pay equality in the workplace, a theme of universal importance. "Daughter" will air on Sunday, Feb. 5 during the third quarter of the big game. San Francisco-based Venables Bell & Partners created the commercial. This year marks Audi's ninth appearance at the game.

January 09, 2017 | INGOLSTADT, Germany
  • Global sales up 3.8 percent under difficult conditions in key markets
  • Sales chief Dietmar Voggenreiter: "Robust growth thanks to strong demand for new A4 and Q7 models. A4 is the market leader in Europe, Q7 exceeds 100,000 deliveries mark."
  • Sales of the Audi Sport R and RS family top 20,000 units for the first time
AUDI AG increased its global sales to around 1,871,350 automobiles in 2016, 3.8 percent more than in the previous record-breaking year 2015. During the ongoing, wide-ranging renewal of the model range, sales increased in all core regions: in Europe (+7.6%), in North America (+5.3%) with further growth in the plateaued U.S. market (+4%) and in Asia-Pacific (+0.5%). In all five of its largest individual markets, the four rings sold more automobiles than ever before. Worldwide, demand increased for the seventh year in a row since 2009. Compared with 949,729 customers in 2009, the company almost doubled its market success over this period.

December 08, 2016 | HERNDON, Virginia
  • The 2017 A4 and Q5 models both achieve Top Safety Pick+ ratings when equipped with front crash prevention, standard on A4, and optional headlights
  • The A3 and Q7 models and the A6 with available driver assistance package earn Top Safety Pick ratings
  • IIHS awards span from the Audi brand's small and midsize sedans to the midsize and large SUV segments
For 2017, five Audi vehicles have earned 2017 Top Safety Pick awards from the Insurance Institute for Highway Safety (IIHS). The 2017 Audi A3 and Q7 models and the A6 with available driver assistance package earned a Top Safety Pick rating. The 2017 Audi A4 earns a Top Safety Pick+ rating for the second consecutive year, when equipped with optional LED headlights with high beam assist (2.0T Prestige models only), as do Q5 with available adaptive cruise control and adaptive Xenon headlights (3.0T Prestige models only). The A3, A4 and the Q7 all earned a "superior" rating for front crash prevention.

November 15, 2016 | HERNDON, Virginia
  • 2017 Audi A4 is named as the Best Buy among all luxury cars available this model year
  • Kelley Blue Book's Best Buy Awards compare vehicles based on everything from ride quality, to safety ratings to 5-year cost to own data and more
  • The A4's refined styling, advanced suite of driver assistance systems and driving dynamics helped it stand out from the competition
The 2017 Audi A4 has been named winner of the 2017 Kelley Blue Book Best Buy Awards in the Luxury Car category. The annual awards from Kelley Blue Book, the leading provider of new and used vehicle information, recognize the top new model-year vehicle choices available in the U.S. market.

October 18, 2016 | HERNDON, Virginia
  • 2017 Audi Q7 with 2.0T engine is faster, lighter and more efficient than the previous generation 2015 Q7 3.0T V6
  • New 2.0T variant can sprint from 0-60 mph a half-second faster, offers a 22 percent improvement in EPA-estimated fuel economy and has a curb weight nearly 500 pounds lighter than its predecessor
  • The 2017 Audi Q7 comes standard equipped with quattro® all-wheel drive and seating for up to seven passengers
Audi of America today announced the new 2.0-liter TFSI® four-cylinder engine will now be offered on 2017 Audi Q7 models. This new model, when equipped with the 2.0-liter engine, is faster, lighter and more efficient than the previous generation Q7 3.0T V6.

September 21, 2016
  • The A4's redesigned six-speed manual transmission features an extensive use of magnesium and a smaller clutch, giving the A4 an improved power-to-weight ratio
  • The Sport plus package includes S line interior, dynamic steering, sport adaptive suspension, and 18" wheels with summer tires for maximum performance from an A4
  • The 2017 A4 with manual transmission sprints from 0-60 in 5.7 seconds, a 0.7 second improvement over the previous generation
The 2017 Audi A4 with available six-speed manual transmission and quattro® with ultra® technology, and exclusive Sport plus package offers the design and performance of an S model in an entry level variant. No other luxury manufacturer in the A4's competitive segment offers a manual transmission sedan with all-wheel drive capability.

September 01, 2016 | HERNDON, Virginia

Second-best sales month in Audi of America history
Q3 sets third consecutive sales record with 88 percent increase
Strong demand for A4 sedan in tightening car market
Audi's August sales increased 2.5 percent to 19,264 vehicles, the brand's 68th straight monthly sales record in the U.S.

August 10, 2016 | INGOLSTADT, Germany

Horizontally arranged electric motors replace telescopic shock absorbers
Future system enables energy recuperation in the suspension
Electromechanical rotary dampers increase ride comfort
In the mobility of the future, the recuperation of energy plays an increasingly important role, including in a car's suspension. Audi is working on a prototype called "eROT," in which electromechanical rotary dampers replace the hydraulic dampers used today for an even more comfortable ride.

August 10, 2016 | HERNDON, Virginia

The A3 family highlights Audi expertise in design, technology and driving dynamics, found in the brand's full-size-luxury vehicles, in an affordable premium compact model
Product enhancements for 2017 models includes Audi virtual cockpit and updated MMI touch hardware; available on all A3 and S3 models
Expanded suite of driver assistance systems, including standard Audi pre sense front, help drivers navigate the road and traffic with confidence
Audi of America's refreshed A3 model line continues on its path of offering a strong entry to the Audi premium lineup for 2017. With a redesigned exterior, expanded suite of driver assistance systems and increased technology offerings, the updated A3 family vehicles offer the performance of an Audi in a fun-to-drive, compact package.

July 25, 2016 | HERNDON, Virginia

Functional practicality with premium offroad design are just some of the highlights of the all-new A4 allroad
New quattro® system varies torque distribution front to rear
Increased ground clearance, more robust underbody protection and improved cargo capacity, compared to the sedan, make the A4 allroad the perfect companion in any driving situation
Combining functional practicality with premium offroad design, the all-new 2017 A4 allroad is the perfect companion in any driving situation. With standard quattro all-wheel drive, adaptive dampers and increased ground clearance compared to the sedan, the A4 allroad offers the versatility of a wagon with an Audi level of luxury and refinement.

July 11, 2016

Audi SUVs drove strong sales in June, rising 29 percent
Q3 SUV sales nearly doubled to 1,719, tying monthly sales record
Q7 SUV sales rose 60 percent
Audi reported that its June 2016 sales increased 1 percent to 18,445 vehicles, the brand's 66th consecutive monthly sales record in the U.S.

June 01, 2016 | HERNDON, Virginia

2017 Audi A4 receives 2016 Top Safety Pick+ rating from IIHS
Audi pre sense city with automatic emergency braking earned the A4 a "superior" rating for front crash prevention
The A4 joins the 2017 Q7, which was also awarded a 2016 Top Safety Pick+ rating earlier this year
The all-new 2017 Audi A4 has been named an Insurance Institute for Highway Safety 2016 Top Safety Pick+, earning "good" ratings in all five IIHS crashworthiness evaluations and a "superior" rating for front crash prevention. Top Safety Pick+ is the highest 2016 rating available from IIHS.

June 01, 2016 | HERNDON, Virginia

  • Fourth-best sales month in Audi of America history
  • Demand for Audi SUVs increased 26 percent in May
  • Best sales month for Audi Q3, Audi A3 Sportback e-tron

Audi reported that its May 2016 sales increased 1.6 percent to 18,728 vehicles, a total that stands as the brand's fourth-best monthly result in the U.S.

  • Wards 10 Best Interiors recognition evaluates vehicles based on aesthetics and design harmony as well as materials, ergonomics, safety, comfort, value and fit-and-finish
  • The Audi design icon boasts a sportier, driver-focused interior with S sport seats and flat-bottom steering wheel with shift paddles
  • The TTS represents the brand's significant achievements for in-vehicle technology with the Audi virtual cockpit - a fully digital instrument cluster

Audi returned to the Wards 10 Best Interiors list this year with the all-new Audi TTS. The WardsAuto editors look for vehicles with impressive aesthetics and design harmony in addition to testing the user friendliness of the human-machine interface to see how effectively vehicle information is communicated to the driver and passengers.

  • Demand for new A4 Sedan increased 28 percent for the month
  • Sales of Audi SUV models up 26 percent
  • All-time best U.S. sales month for Audi Q3

Audi set its 64th consecutive U.S. sales record for April with 17,801 vehicles sold, an increase of 5.8 percent over last year, as the new A4 and Q7 led the volume gains. Year-to-date sales increased 5 percent to 59,761 vehicles sold.

  • Three wins for Audi at the Automotive Innovations Award
  • Head of Technical Development Dr. Stefan Knirsch: "Awards document Vorsprung durch Technik"


Audi claimed three wins at the Automotive Innovation Awards. The awards are presented by the research institute Center of Automotive Management (CAM) and PricewaterhouseCoopers AG (PwC). Audi won the "Most Innovative Premium Brand" main prize. The brand with the four rings also received awards for its innovations in the categories "Connected Car" and "Vehicle Concepts/Body."

Audi returns to the Marvel cinematic universe for hero-versus-hero epic, Marvel's captain America: Civil War
April 18, 2016 | HERNDON, Virginia
Audi and Marvel Entertainment team up once again for the release of Marvel's newest blockbuster, Captain America: Civil War, set to be released in the U.S. on May 6, 2016. The collaboration continues the Audi brand's commitment to one of Hollywood's biggest franchises and its passionate fans. 

April 01, 2016 | HERNDON, Virginia
Audi set its 63rd consecutive sales record in the U.S. for March with 18,392 vehicles sold, an increase of 7.5% over the same period last year. Year-to-date sales increased 4.6% to 41,960 vehicles sold. March also marked the fifth best sales month ever for the brand in the U.S. market.

March 24, 2016 | INGOLSTADT/NEW YORK
The Audi R8 Coupe has been named 2016 World Performance Car in the World Car Awards. The award ceremony took place Thursday during the New York Auto Show.

With a total of four awards, the Audi R8 is the most successful model in the history of the World Car Awards. The predecessor to the R8 had already taken home two World Performance Car awards and a World Car Design of the Year award in the prestigious competition. Now the second generation of the high-performance sports car from Audi was able to win over the international jury of 73 leading automotive journalists. This makes the Audi R8 a winner - on the road as well as on the racetrack.

March 23, 2016 | INGOLSTADT/NEW YORK
Spectacular design and breathtaking dynamism, combined with the allure of open-top driving - Audi presents the new Audi R8 Spyder at the New York International Auto Show 2016 from March 23 to April 3. Its V10 naturally aspirated engine supplies 397 kW (540 hp) and 540 Nm (398.3 lb-ft) of torque.

March 22, 2016 | INGOLSTADT, Germany
Audi and FC Bayern München are continuing their internationalization in 2016 with the Summer Tour in the United States. From July 25 to August 4, the Munich squad will be traveling to the U.S. where, back in 2014, the team had previously prepared for the Bundesliga season. Within the space of eight days, the German record football champions are going to contest three test matches against European top-flight clubs.

March 16, 2016 | HERNDON, Virginia
For the first time ever, Audi of America placed first among all other automotive brands in the 2016 J.D. Power Customer Service Index (CSI). The CSI study is a leading indicator of how customers view their vehicle service experience within the first three years of ownership.

March 10, 2016 | HERNDON, Virginia
Spring is awards season in the auto industry, and Audi nameplates have received recognition for quality, luxury and value for the money.

March 01, 2016 | HERNDON, Virginia
Audi reported that its February 2016 sales increased 2.3% to 11,718 vehicles, a total that stands as the brand's 62nd straight month of record U.S. sales.

February 25, 2016 | HERNDON, Virginia
The all-new 2017 Audi Q7 has been named an Insurance Institute for Highway Safety 2016 Top Safety Pick+, earning "good" ratings in all five IIHS crashworthiness evaluations and a "superior" rating for front crash prevention. Top Safety Pick+ is the highest 2016 rating available from IIHS.


Audi Muskegon

1860 East Sternberg
Directions Muskegon, MI 49444

  • Sales: (231)799-2886


  • Monday 9:00 am - 8:00 pm
  • Tuesday 9:00 am - 8:00 pm
  • Wednesday 9:00 am - 8:00 pm
  • Thursday 9:00 am - 8:00 pm
  • Friday 9:00 am - 6:00 pm
  • Saturday 9:00 am - 4:00 pm
  • Sunday Closed